There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

Across the millennia, and across a range of disciplines, there has been a widespread desire
to connect, or translate between, the senses in a manner that is meaningful, rather than …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

Despite the pervasiveness and ambivalence of silence in consumption experiences,
consumer research on silence is still scarce and draws mostly on a static and organizational …

Crossmodal correspondences, the tendency for a sensory feature/attribute in one sensory
modality (either physically present or merely imagined), to be associated with a sensory …

People reliably associate visual aesthetic features such as curvature and symmetry with
tastes. In the present study, considering the transitive hypothesis of crossmodal …

Thermal-affective experience is a growing topic in Human-Computer Interaction. However,
research linking thermal and affective experience in technology use has not moved beyond …

A growing body of experimental research now demonstrates that neurologically-normal
individuals associate different taste qualities with design features such as curvature …

The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

Thermal-affective experience is a growing topic in Human-Computer Interaction. However,
research linking thermal and affective experience in technology use has not moved beyond …