Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in Scotland
M Carrigan, V Wells, K Mackay - European Journal of Marketing, 2024 - emerald.com
Purpose This study aims to investigate whether consumers and small businesses can
transition from disposable to reusable coffee cups, using a community social marketing …
transition from disposable to reusable coffee cups, using a community social marketing …
Two-stage taxonomy for measuring success in social marketing practice
Purpose Given the lack of understanding of social marketing success in theory and practice,
this study aims to investigate how social marketing experts conceptualize success …
this study aims to investigate how social marketing experts conceptualize success …