The marketing landscape is always changing in this day and age due to technological
breakthroughs, so it is important to comprehend these changes for theoretical and practical …

This article presents a conceptual overview of artificial intelligence (AI) research in the realm
of E-commerce. Potential research themes, explored through content analysis and …

This article presents a comprehensive study aimed at analysing the impact of innovative
digital marketing tools on the promotion of dairy products. This study is relevant because of …

In today's digital landscape, E-commerce has become a dominant force in global commerce.
As E-commerce platforms collect vast amounts of sensitive customer information …

Abstract El Meta Business Suite se ha establecido como una herramienta fundamental en el
ámbito digital, ofreciendo ventajas importantes para la promoción de productos y servicios …

Modern companies, operating locally or transnationally, are increasingly faced with the
problem of uncertainty in consumer behavior, which is influenced by various trends. This …