This article presents a review of recent thinking about consumers' aesthetic experiences.
These experiences are examined within the context of philosophical, psychological, and …

The physical form or design of a product is an unquestioned determinant of its marketplace
success. A good design attracts consumers to a product, communicates to them, and adds …

Product design has been recognized as an opportunity for differential advantage in the
market place. The appearance of a product influences consumer product choice in several …

It is proposed that the marketing concept, as a normative framework, is not applicable to two
broad classes of producers because of the personal values and social norms that …

The integrated resort brand is examined by expanding the focus from gambling customers to
general customers. A total of 500 data were collected in South Korea to examine the impact …

In light of the increasing interest in hedonic aspects of consumer behavior, it is clear that
consumer taste plays a critical role in judgment and decision making, particularly for hedonic …

Written by a leading authority in the fields of marketing and design, here is first book ever to
bring together the theory and practice of design management. In eleven comprehensive …

Introduction article will discuss some of the main theoretical issues that arise when
marketing is applied to the arts and, more specifically, the role of marketing in the arts. This …

Even though there is an established body of research concerning nonconscious memory
processes and how they may influence preference formation, the importance of this work for …

The paper goal is to answer the following questions: What are the factors of centrality of
visual aesthetic design (CVSA) in store environment? What factor explains better the …