Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication's products and services? Evidence from …

C Attor, AB Jibril, M Chovancová - Innovative Marketing, 2022 - publikace.k.utb.cz
Social media marketing has vastly benefitted businesses, including the development of
brand identity via solid communication channels. Innovative marketing tools have proven …

Presenting a Framework of Policy-Making for the Platform Businesses in Iran

Z Khalili, S Labafi, D Khajeheian - Journal of Interdisciplinary …, 2021 - jiscm.iribu.ac.ir
The purpose of this study is to present a framework of policy-making for the platform
businesses in Iran, by identifying the policy-related harms and principles, and obstacles and …

Mapping the Iranian Policy Network for Protecting Users' Data on Platforms

S Labafi, A Darvishi… - 5G, Cybersecurity and …, 2022 - taylorfrancis.com
Emerging concerns about user data security on platforms have forced governments to
intervene in this field. Since no comprehensive policy document regarding the protection of …

Identifying the Elements of the Niche Platform Business Model (Study Case: Iran's Sport Fishing Platform)

S Labafi, Y Khojir, M Sabbaghi… - Iranian Journal of …, 2022 - aimj.ir
" Sport fishing" or" Recreational fishing" is a highly profitable hobby and sport, and Iran has
high capabilities to do it. researchers believes that all the stakeholders can be gathered …

Государственный медиаменеджмент–сущность и основные подходы к определению

AG Shchegortsova… - Вестник КазНУ …, 2022 - bulletin-philospolit.kaznu.kz
Аннотация В публикации проанализированы подходы к пониманию
медиаменеджмента в мировой науке. В частности, наглядно продемонстрированы …