On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube
and content creators. However, ads inevitably irritate viewers, and as a result, they tend to …

Computer technology plays a prominent role in almost every aspect of daily life including
education, health care, online shopping, advertising, and even in homes. Computers help to …

Video ads are increasingly popular in digital marketing, but advertisers are unsure about
how much they improve performance over static ads and which consumer response, such as …

This study presents the results of an experiment designed to investigate whether marketing
videos containing mixed emotional content can sustain consumers interest longer compared …

Digital marketers use a number of strategies, including custom audiences, lookalike
audiences, ad creative, and A/B testing, to organize and enhance how they present …

Teknolojinin hızlı gelişimi, internetin taşınabilir cihazlara doğru genişlemesi ve kullanımının
artması, tüketicilerin yeni bilgiler aradıkları ve edindikleri ortamları değiştirmekte, aynı …

Video content on the internet commands a substantial portion of online activities and holds
immense value in driving effective marketing campaigns. The question is, how can we …

The use of online video content plays a vital role in marketing strategies and is a significant
component of internet usage. The challenge lies in evaluating the impact of video content on …

The objective of this research project was to spark academic discourse on the need for
practitioner-oriented research in big data marketing applications. For this purpose, a specific …

Social media sites, such as YouTube, have provided a platform for many individuals to have
online communities and form their own audiences through their shared interests and a …