[图书][B] Nation branding: Concepts, issues, practice
K Dinnie - 2015 - taylorfrancis.com
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …
provide an overview of this recently established but fast-growing practice, in which the …
Nation branding and feminist diplomacy after crisis: France's response to SEA allegations in Central African Republic
This article makes the case that gender and racial analyses of the constitutive interplay
between nation branding and diplomacy advance understandings of how liberal states use …
between nation branding and diplomacy advance understandings of how liberal states use …
“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country's image abroad?
TY Voets - Place branding and public diplomacy, 2023 - Springer
This article examines why Rwanda, a poor African country that is generally known for the
horrific genocide that took place there in 1994, has decided to sponsor Arsenal, one of the …
horrific genocide that took place there in 1994, has decided to sponsor Arsenal, one of the …
Rebranding and Country-of-Origin effect
N Wojciechowska - Country-of-Origin Effect in International …, 2023 - taylorfrancis.com
The growing significance of intangible assets, including brands, has been more evident in
recent years. With brands existing in an ever-rising complexity and diversity of businesses …
recent years. With brands existing in an ever-rising complexity and diversity of businesses …