Blockchain has emerged as an important concept at the interface of ICT and higher
education. It is a system in which a record of transactions is maintained across several …

Data Science applied to Marketing has been a research interest due to competitive
advantages in business. We have applied a systematic literature review between 2010 and …

Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

Research on organizational justice and leadership styles has been conducted widely in the
workplace for a few decades. But, integration of creativity, innovation and sustainability in …

Problem The scholarship of leadership abounds with the affordances, limitations,
antecedents, and outcomes associated with the different theories in Human Resource …

The current international economic crisis, at the moment of writing, will affect global
economy and will demand entrepreneurial attitude to seize business opportunities. Nascent …

Marketing information systems (MKIS) are decision support systems focused on specific
marketing decisions, providing a more efficient and effective framework for analyzing and …

Health care institutions (HCI in further text) are in constant interplay with their context,
generating ensuing opportunities and threats. Knowledge management has been …

Email marketing is a considerable development and includes direct emails, transactional
emails, and email newsletters to attract new customers and retain existing ones. This …

Industry 4.0 affects all business areas as companies need both virtual and physical
structures to enable collaboration between machines, devices, and people, as well as rapid …