It is well known that the consistency of Internet celebrity affects consumers' purchase
intention, but there are few studies on the logic behind the influence. This study investigates …

The present study constructed a moderated mediation model to examine whether borderline
pathological celebrity worship may be associated with higher levels of impulsive buying …

Considerable evidence exists on the associations of celebrity worship with body
dissatisfaction and disordered eating. However, relevant findings are confined to Western …

Insomnia, the most prevalent sleep disorder, is commonly associated with other mental and
somatic disorders, making it a significant health concern. It is characterized by nighttime …

Purpose The purpose of this study is to investigate the effects of celebrity endorsers on
consumer advocacy, customization and entertainment intentions based on the notion of the …

Background Several studies have examined the relationship between celebrity worship and
cosmetic surgery; however, few have discussed the mediating role of self-concept. To fill this …

Objective This study aims to identify factors influencing university students' participation in
time banking volunteer services for older adults and provides evidence to promote the …

Purpose The empirical paper aimed to develop a theoretical model of social capital in
professional spectating sports by investigating the antecedents and outcomes related to …

Media celebrities can exert significant influence on societal change, and adolescents are the
most vulnerable population to such influence given that this is a period when personal …

The present study aimed to investigate the impact of celebrity worship on body image
concerns and the role of cognitive flexibility among Students. A sample of N= 300 males (n …