The psychological and sociological dynamics of sport participation and sport spectatorship
are presaged by and captured in the production and consumption of music. Yet, despite its …

Research over the past decade has shown that various personality traits are communicated
through musical preferences. One limitation of that research is external validity, as most …

In Psychology of Music: From Sound to Significance (2nd edition), the authors consider
music on a broad scale, from its beginning as an acoustical signal to its different …

This research examines the effects of ad music personalization, which creates a fit between
the ad music and consumer's music preferences, on responses to ads. Based on the …

Consumers spend more time shopping and expect value-added options like background
melodious songs, ample car parking, good ambience, prayer halls and rest rooms. The main …

Growing rivalry has increased the tendency of firms to use messages to persuade
consumers, more intensively. However, as the consumer is exposed to more messages …

In the realm of sports team branding, the efficacy of brand anthems remains an unexplored
yet crucial dimension. This study investigates the impact of musical congruity in distinct …

Anger perception in music was investigated to determine if this emotion is cross-culturally
decoded. A literature review of studies which investigated anger cross-culturally revealed …

Owing to their enormous capacity to improve health and save lives, public health
researchers and practitioners have worked on developing effective frameworks for the …

This book, the first full-length text on the subject, explores the everyday use of music
listening while driving a car. It presents the relationship between cars and music in an effort …