Coopetition research-A systematic literature review on recent accomplishments and trajectories
O Gernsheimer, DK Kanbach, J Gast - Industrial Marketing Management, 2021 - Elsevier
Research in the field of coopetition, which describes firms simultaneously competing and
collaborating to create value, has recently gained enormous momentum. Over the period of …
collaborating to create value, has recently gained enormous momentum. Over the period of …
A review of coopetition and future research agenda
Purpose This research aims to conduct a systematic review of the literature on coopetition to
assess its impact on firm performance in various contexts. Design/methodology/approach A …
assess its impact on firm performance in various contexts. Design/methodology/approach A …
The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …
and businesses respond to this issue by adopting technology and social media marketing …
One framework to rule them all: an integrated, multi-level and scalable performance measurement framework of sustainability, circular economy and industrial …
There is an overall established agreement on the need for the industry to transition towards
a more ecological and ethical approach to business. Numerous ways to engage into this …
a more ecological and ethical approach to business. Numerous ways to engage into this …
Beyond competing for talent: an integrative framework for coopetition in talent management in SMEs
Purpose This paper aims to unpack how small and medium-sized enterprises (SMEs) can
operationalise coopetition in talent management, addressing ongoing talent shortages in the …
operationalise coopetition in talent management, addressing ongoing talent shortages in the …
The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance
Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
Competitive intensity and new product development outcomes: The roles of knowledge integration and organizational unlearning
New product development (NPD) is essential for the growth and success of firms facing
intense competition. The pathways through which competitive intensity affects NPD have not …
intense competition. The pathways through which competitive intensity affects NPD have not …
Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction …
Although the advantages of a market orientation (the organisation-wide implementation of
the marketing concept) are well-known, many smaller-sized (and under-resourced) …
the marketing concept) are well-known, many smaller-sized (and under-resourced) …
Coopetition strategies: Critical issues and research directions
Twenty years have passed since Brandenburger and Nalebuff (1996) highlighted
coopetition as an intriguing facet of competitive strategy. Since then, researchers have made …
coopetition as an intriguing facet of competitive strategy. Since then, researchers have made …
The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies
Although it has been widely established that coopetition (simultaneous cooperation and
competition) has a positive association with firms' performance, researchers have largely …
competition) has a positive association with firms' performance, researchers have largely …