Purpose In recent years, the craft beer (CB) industry has gained impetus and has
experienced significant growth in scientific publications. This study aims to present a …

Due to a globalized economy, most multinational companies have shifted from a multi-local
strategy to a global branding strategy to help them maintain their brand image as a globally …

Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …

This research endeavors to fill the research cavity in the domain of online consumer reviews
(OCRs) through investigating the relationship between review length and rating. Moderated …

Indonesia is one of the top 4 world footwear producers. On the other hand, there are many
well-known foreign brand shoes in Indonesia. Ventela is one of a famous shoes local brand …

What contributes to locavorism as a consumer ideology? | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search What contributes …

Local seasonal food choices are environmentally relevant behaviors and a promising
opportunity for enhancing sustainable food consumption. Therefore, we need a more …

Distinctions in the attributes of niche versus mainstream brands are leveraged to explain
differences in the drivers of online review ratings. Specifically, we examine how customer …

Using a data set on the US craft beer industry that includes more than one million online
customer reviews, the authors investigate how mainstream channel distribution and sales by …

The globalization of markets and consumer behavior has changed dramatically in recent
years. Similarly, global and local brands are facing many challenges in emerging markets …