Food in a plate or food in a plate with a sustainable toy: A thematic analysis of parents' perception and children behavior

A Kaur, P Bahl, G Malik - Human Systems Management, 2024 - content.iospress.com
BACKGROUND: Using innovative and creative marketing promotional techniques for the
children food items along with freebies with eco-friendly or sustainable toys which attract …

Can toy premiums induce healthy eating?

C Ferreira, L Agante - Toys and Communication, 2018 - Springer
Toy premiums are a marketing strategy used to promote unhealthy food to children. The
research shown in this chapter aimed at seeing if they could be used instead to promote …

In What Extent Can Toy Premiums Promote Healthy Eating Habits?: A Study with School-Age Children

CS da Silva Ferreira - 2014 - search.proquest.com
Toy premiums, as well as other marketing tools, can be used to promote healthy eating
habits on children. As children grow, their appreciation for healthy meals and toys …