The consumption process in today's branded world tends to be more complex. Consumption
involves meanings and politics, which are socio-culturally constructed. Moreover, Brand …

Since brands are analogous to humans, and various human traits and characters are
attached as brand characters, brands are no longer seen solely as objects but also as …

This article inquires into the meanings associated with urban youths' stay-up-late lifestyle in
24-hour branded cafés and convenience stores. These branded places are spreading now …

Amid the increasingly fierce competition, personal branding has become necessary for
modern workers today, including professionals in education. This article explores why …

Positive communication characterizes a positive image of the person and creates positive
dynamics in the organization. Similarly, positive intentionality, reputation, and image also …

Abstract Brand Discourse Analysis (BDA) is a theory and method for analyzing how
discourse is represented, reproduced, and circulated through messages, innitiatives or …

As an individual strategy for professional career development, personal branding continues
to be pursued by various groups, even during the Covid-19 pandemic crisis, including …

Perkembangan aplikasi digital merambah pemasaran produk-produk agrikultural dan
berimplikasi pada perkembangan digital agricultural branding. Salah satu contohnya adalah …

DAFTAR PUSTAKA Aaker, DA (1996). Measuring Brand equity across products and markets.
California management review, 38(3). Ab Page 1 Universitas Bakrie 131 DAFTAR PUSTAKA …

Penelitian ini bertujuan untuk mengamati, menyelidiki, dan menganalisa teks-teks digital
terkait aspek mood, moment dan movement dalam perbincangan dan percakapan publik …