Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Building a personal brand in this modern age, where technology and social platforms
redefine the way individuals interact, has become a necessity, especially for the young …

Nowadays, consumer-to-consumer communication and its impact on purchase decisions
have gained substantial consideration owing to digitalization and the emergence of internet …

The increasing prevalence of social media platforms and digital technology has generated
interest in the link between consumer-to-consumer communication and sustainable …

Nowadays social media have become a key platform where consumers interact with each
other. Further, people are growing to be more aware of sustainability-related issues in …

Straipsnio tikslas–pateikti atliktos socialinių medijų koncepcijos, socialinių medijų
klasifikacijos mokslinės literatūros analizės rezultatus bei pateikti įžvalgas, kaip socialinių …

Social media is emerging as an informative tool for business and India is witnessing an
exceptional growth in the number of users on social media. Travellers use various …

A kutatás célja a külföldi hallgatók által választott akkulturációs stratégia feltérképezése,
illetve annak elemzése, hogy az akkulturációs folyamat sikere mennyiben határozza meg a …

The purpose of this study is to highlight the reasons provided by academic literature and the
successful stories of luxury brands with their actual use of internet as marketing strategy …

Purpose Social media has become a vital part of any institute's marketing plan. Social
networks benefit businesses by allowing them to interact with their clients, grow brand …