Assortment planning: Review of literature and industry practice
A retailer's assortment is defined by the set of products carried in each store at each point in
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
Perspective: A review of marketing research on product design with directions for future research
The authors provide synthesized summaries of research on product design conducted over
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …
Competitive quality choice and remanufacturing
A Örsdemir, E Kemahlıoğlu‐Ziya… - Production and …, 2014 - journals.sagepub.com
We consider an original equipment manufacturer (OEM) who faces competition from an
independent remanufacturer (IR). The OEM decides the quality of the new product, which …
independent remanufacturer (IR). The OEM decides the quality of the new product, which …
The car sharing economy: Interaction of business model choice and product line design
Several auto manufacturers have recently introduced car sharing programs. Although the
structure of most programs is the same, there is no clear dominant strategy for the type of …
structure of most programs is the same, there is no clear dominant strategy for the type of …
Perspective: The Emergence of Product Design as a Field of Marketing Inquiry*
The authors present findings from an analysis of articles related to product design published
in eight leading journals important to marketing thought. Based on this analysis, which …
in eight leading journals important to marketing thought. Based on this analysis, which …
Greening products in a supply chain under market segmentation and different channel power structures
This paper investigates product line expansion in which a green version of an existing
conventional brown product is launched. We use a game-theoretic approach to study a …
conventional brown product is launched. We use a game-theoretic approach to study a …
Product price, quality, and service decisions under consumer choice models
Problem definition: In this paper, we develop an integrated framework to study a firm's joint
decisions on product price, quality, and service duration in a variety of monopolistic and …
decisions on product price, quality, and service duration in a variety of monopolistic and …
Assortment planning: Review of literature and industry practice
AG Kök, ML Fisher, R Vaidyanathan - Retail supply chain management …, 2015 - Springer
A retailer's assortment is defined by the set of products carried in each store at each point in
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
Gender‐related operational issues arising from on‐demand ride‐hailing platforms: Safety concerns and system configuration
Female user (driver and rider) safety is a serious concern for ride‐hailing platforms. One way
to address this concern is to migrate from the traditional “pooling” system that matches riders …
to address this concern is to migrate from the traditional “pooling” system that matches riders …
Service channel choice for supply chain: Who is better off by undertaking the service?
In recent years, increasing interests have arisen in adding product value through the
provision of service. This study considers the problem in which a demand‐enhancing …
provision of service. This study considers the problem in which a demand‐enhancing …