Perspective: A review of marketing research on product design with directions for future research
The authors provide synthesized summaries of research on product design conducted over
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …
Impacts of environmental turbulence on entrepreneurial orientation and new product success
S Kam-Sing Wong - European Journal of Innovation Management, 2014 - emerald.com
Purpose–What leads to new product success (NPS) is a very complex issue. Although prior
research widely demonstrates that entrepreneurial orientation (EO) is a determinant for NPS …
research widely demonstrates that entrepreneurial orientation (EO) is a determinant for NPS …
Uncertainty quantification metrics for whole product life cycle cost estimates in aerospace innovation
O Schwabe, E Shehab, J Erkoyuncu - Progress in Aerospace Sciences, 2015 - Elsevier
The lack of defensible methods for quantifying cost estimate uncertainty over the whole
product life cycle of aerospace innovations such as propulsion systems or airframes poses a …
product life cycle of aerospace innovations such as propulsion systems or airframes poses a …
[HTML][HTML] The roles and effectiveness of design in new product development: A study of Irish manufacturers
Investments in design can make a significant contribution to successful new product
development (NPD). However, there is insufficient evidence on the most appropriate or …
development (NPD). However, there is insufficient evidence on the most appropriate or …
New product development practices and early‐stage firms: Two in‐depth case studies
New product development practices (NPD) have been well studied for decades in large,
established companies. Implementation of best practices such as predevelopment market …
established companies. Implementation of best practices such as predevelopment market …
Resource-constrained innovation method for sustainability: application of morphological analysis and TRIZ inventive principles
Z Liu, J Feng, J Wang - Sustainability, 2020 - mdpi.com
Extensive research on resource-constrained innovation has been conducted by scholars
and practitioners in recent years. An interesting research avenue is how firms explore the …
and practitioners in recent years. An interesting research avenue is how firms explore the …
Investigating a neglected part of Schumpeter's creative army: what drives new-to-the-market innovation in micro-enterprises?
S Roper, N Hewitt-Dundas - Small Business Economics, 2017 - Springer
Schumpeterian arguments related to creative destruction place small, entrepreneurial firms
at the centre of the innovation process. The exclusion of micro-enterprises (with less than 10 …
at the centre of the innovation process. The exclusion of micro-enterprises (with less than 10 …
Exploration and exploitation activities for design innovation
This paper focuses on design innovation: that is, the development of products that are new
in terms of products' appearance, the emotions products evoke, and/or the way they enable …
in terms of products' appearance, the emotions products evoke, and/or the way they enable …
Back‐loading: A potential side effect of employing digital design tools in new product development
Over the past 20 years, the use of digital design tools such as C omputer‐A ided‐D esign
(CAD) has increased dramatically. Today, almost no product development project is …
(CAD) has increased dramatically. Today, almost no product development project is …
Entrepreneurial competences, liability of newness and infant survival: Evidence from the service industry
G Abatecola, V Uli - Journal of Management Development, 2016 - emerald.com
Purpose What entrepreneurial competences can increase the start-ups' infant survival
chances? How can the liability of newness be successfully handled? Positioned in this …
chances? How can the liability of newness be successfully handled? Positioned in this …