For most Americans, staying" mentally sharp" as they age is a very high priority. Declines in
memory and decision-making abilities may trigger fears of Alzheimer's disease or other …

The objective is to review the evidence for the effectiveness of health communication
campaigns to inform future nutrition campaigns. The review drew on existing meta-analyses …

A SHAPE America Endorsed Title! Abstract concepts and behavioral and social theories
used in health education and promotion can be challenging for students to learn and …

Now in its second edition, Health Communication: From Theory to Practice provides a
comprehensive introduction to theory, intervention design, current issues, and special topics …

Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition
provides students with a comprehensive overview of the practical and theoretical skills …

Comprehensive yet accessible, this text provides a practical introduction to the skills,
attitudes, and methods required to assess the worth and value of human services offered in …

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and
then proposes thought-provoking applications for an existing approach to social and …

Purpose–The reason for this paper is to better understand why many social marketing
campaigns produce poor results and to propose a model to guide social marketing strategic …

In many Least Developed Countries (LDCs) and Small Island Developing States (SIDS),
such as in Kiribati, formal national adaptation programmes are currently being …

Environmental organizations and natural resource agencies often seek education and
communication strategies to encourage effective conservation behaviors. This paper …