Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

Being one of the “mega trends” that has significantly impacted the tourism system, the role
and use of social media in travelers' decision making and in tourism operations and …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Companies' Facebook pages have emerged as a commonly used marketing channel and
their importance as a sales channel is likely to increase. Details about consumers' …

This article investigates how perceived risk (PR) affects individual information adoption
processes on travel websites. The study integrates perceived travel risk into an information …

The purpose of this research is to investigate the impact of four online purchase
determinants (website image, routine, website knowledge and innovativeness) on customer …

New business models and applications have been continuously developed and popularized
on the Internet. In recent years, a number of applications including blogs, Facebook …

Online travel communities are an increasing phenomenon that is motivating great changes
in consumer behavior in the travel sector. Travelers prefer to rely on peers' …

This research aims to explain members' online brand community (OBC) engagement and
participation based on their relationships with other members and with the community …