Purpose–This study aims to examine and visualize the adopted internal control structure
and effectiveness in firms and present a typology of firms. Control structure and effectiveness …

The same treatment of all customers will cause customers who are not so valuable will be
value destroyer rather than a value creator. Giving discounts and promos to all customers …

As a special class of artificial neural networks the Self Organizing Map is used extensively
as a clustering and visualization technique in exploratory data analysis. This chapter …

Spatial clustering is a fundamental instrument in modern geo-marketing. The complexity of
handling of high-dimensional and geo-referenced data in the context of distribution networks …

This work based on the research of Chen et al. who compiled sales data for a UK based
online retailer for the years 2009 to 2011. While the work presented by Chen et al. used k …

The aim of study is to discover outlier of customer data to found customer behaviour. The
customer behaviour determined with RFM (Recency, Frequency and Monetary) models with …

Customer relationship management is a central part of Business Intelligence, and sales
campaigns are often used for improving customer relationships. This paper uses advanced …

Edited by Jussi Kantola, the founding faculty member of the world's first university
Knowledge Service Engineering Department at Korea Advanced Institute of Science and …

Leveraging the power of increasing amounts of data to analyze customer base for attracting
and retaining the most valuable customers is a major problem facing companies in this …

In recent years, the use of techniques based on electromagnetic radiation as an
investigative tool in the agri-food industry has grown considerably, and between them, the …