The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

The study discusses the influence of greenwash on green purchase intention and explores
the me-diation roles of green confusion, green perceived risk and green trust. The research …

Purpose Green consumption behaviour (GCB) has been advocated to mitigate the
environmental consequences of traditional consumption patterns. Besides the current …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

Purpose: The main purpose of this research is to identify the rising phenomena of eco-
friendly green environment in marketing domain. The research is mainly addressing the …

The rapid upward thrust of the economy has harmed the environment, which has been
compounded by pollution. More and more people are becoming concerned about their …

The practice of greenwashing–or making misleading sustainability claims–may raise
consumer skepticism toward all sustainability claims, potentially dampening purchase …

The purpose of this study was to examine the effect of visitors' environmental knowledge,
attitudes, and perceptions of the marketing mix on their intentions to purchase …

Las tendencias que determinan las demandas han cambiado y son sólo están orientadas a
crear la relación redituable con el cliente, sino que este último también se interesa porque …

Communicable diseases such as Acquired Immunodeficiency Syndrome (AIDS) resulting
from the Human Immunodeficiency Virus (HIV) infection are life threatening and debilitating …