Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of
artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite …

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in
global markets, strengthening online shopping exchange relationships. Businesses seek …

(1) Background: AI technology has been deeply applied to online shopping platforms to
provide more accurate and personalized services for consumers. It is of great significance to …

Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …

An exponential growth in the Indian e-commerce sector has attracted many national and
international online retailers. Besides, price and promotional schemes, these e-retailers use …

Purpose Augmented Reality (AR) integrates computer-generated images to a physical
environment in real-time. Online apparel shopping presents some product-related risks, as …

Purpose The present piece of research aims at enhancing our understanding of situational
and intentional showrooming behaviour. The study further tests and validates a model …

The apparel industry has repeatedly faced the problem of the return of products due to the
intangibility factor. This intangibility of feel and touch of the product has constantly been …

Purpose The present research has used the expectancy–confirmation model along with the
regret theory to examine the influence of six e-retailers' characteristics and confirmation on …

With advancements in mobile technologies, online food-delivery aggregators (OFA) have
become an important distribution channel for restaurants. This study examines how the OFA …