Purpose: This study examines how social media affects the fashion business, paying
particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at …

Social media networks are a technological phenomenon that has changed the entire social
environment, as many real-world activities have shifted to posts or comments on social …

Background Social media influencers, particularly those in the fashion domain, have
become prominent sources of health-related information, influencing the health behaviors of …

This research aimed to analyze how the experiences of victims of false advertising in the
fashion industry can influence their behavior in online purchasing decisions. This research …

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z
di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi …

A sample of consumers, ranging in age from late teens to 65, is used to examine the impact
of demographic antecedents on consumer electronic utilization variables (age, household …

This article aims to investigate apparel preferences among young female consumers in the
context of a developing country with a specific focus on sustainable fashion. To do so, we …

Social media has emerged as a powerful platform that revolutionized the way the fashion
industry operates. Fashion influencers have significantly impacted global consumer trends …

Social support programs play a pivotal role in addressing the needs of underserved
communities and enhancing their quality of life. This evaluation examines the effectiveness …

The travel industry has grown significantly in recent years due to the advancement of social
media and technology. Nowadays, there is a vast array of tourism-related goods and …