Consumers' purchase behaviour and green marketing: A synthesis, review and agenda
AP Sharma - International Journal of Consumer Studies, 2021 - Wiley Online Library
The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …
purchase behaviour of consumers towards green products. A total of 232 studies have been …
A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research
E Ulker-Demirel, G Ciftci - Journal of Hospitality and Tourism Management, 2020 - Elsevier
The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …
behavior (TPB), as one of the most widely used social-psychological model in the literature …
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …
purchasing intention of customers. That responsible behaviour forces businesses not only to …
The determinants of consumers' intention of purchasing green hotel accommodation: Extending the theory of planned behaviour
Prior research has attempted to gain a better understanding of consumers' formation of
purchase decisions to patronise green hotels, thus addressing the need to provide practical …
purchase decisions to patronise green hotels, thus addressing the need to provide practical …
Investigating environmental sustainability in small family-owned businesses: Integration of religiosity, ethical judgment, and theory of planned behavior
This study aims to explore the environmental sustainability intentions of family-owned
businesses in Fiji. We developed a conceptual model that extends the theory of planned …
businesses in Fiji. We developed a conceptual model that extends the theory of planned …
Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge
Purpose Prior studies mostly investigated the relationship between the cognitive
characteristics of individuals and their pro-environmentalism, addressing the need for green …
characteristics of individuals and their pro-environmentalism, addressing the need for green …
Purchase intention for green cars among Chinese millennials: merging the value–attitude–behavior theory and theory of planned behavior
The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide
limited explanation for consumer green purchase behavior. This study aims to examine the …
limited explanation for consumer green purchase behavior. This study aims to examine the …
The theoretical development and research methodology in green hotels research: A systematic literature review
In recent years, many hotels have adopted green practices and have become greener to
attract eco-consciousness consumers and to improve their economic performance. In fact …
attract eco-consciousness consumers and to improve their economic performance. In fact …
Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior
The present study intends to unwrap the influence of social media electronic word of mouth
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …
[PDF][PDF] Constructing a Destination Gestalt Model: Brand Gestalt, Brand Attitude, and Revisit Intention.
This study proposes and tests a structural model that integrates brand gestalt, brand attitude,
and revisit intention in the context of tourism destinations. Specifically, the study investigated …
and revisit intention in the context of tourism destinations. Specifically, the study investigated …