If worldwide healthcare was a country, it would be the fifth largest emitter of greenhouse
gases on the planet. The increase in global temperatures, combined with the negative …

After the World Health Organization (WHO) declared the COVID-19 pandemic on 11 March
2020, almost all European countries entered a lockdown. This context caused sudden …

Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …

Despite the promises of the circular economy to become an attractive source of innovation,
many firms have so far hesitated to pursue circular innovations. Incumbents are facing a …

Consumer research concerning green consumer packaged goods has remained scant so
far, although significant technological innovations have been developed. This study …

In contrast with the increasing green demands from various stakeholders, corporations might
prefer green blushing, that is, deliberately avoiding communicating their efforts for …

The mere marketing of firms as environmentally friendly does not mean that the firms are
genuinely green. In this paper, we propose a new measure, Green Score, to capture firms' …

Although sustainability may have previously appeared to business leaders primarily as an
additional cost, today there are many signs of a change where sustainability appears to …

Using micro-level data of US weekly brand-level sales, we examine end-consumer
responses to public revelations of corporate social irresponsibility (CSI). Despite survey …

We consider a supply chain consisting of a supplier and a buyer whose efforts jointly
influence carbon emissions per unit of the product. The product demand is affected by the …