Political advertising online and offline
Despite the rapid growth of online political advertising, the vast majority of scholarship on
political advertising relies exclusively on evidence from candidates' television …
political advertising relies exclusively on evidence from candidates' television …
Ad delivery algorithms: The hidden arbiters of political messaging
Political campaigns are increasingly turning to targeted advertising platforms to inform and
mobilize potential voters. The appeal of these platforms stems from their promise to …
mobilize potential voters. The appeal of these platforms stems from their promise to …
“Reach the right people”: The politics of “interests” in Facebook's classification system for ad targeting
Political campaigns increasingly rely on Facebook for reaching their constituents,
particularly through ad targeting. Facebook's business model is premised on a promise to …
particularly through ad targeting. Facebook's business model is premised on a promise to …
Boosting people's ability to detect microtargeted advertising
Online platforms' data give advertisers the ability to “microtarget” recipients' personal
vulnerabilities by tailoring different messages for the same thing, such as a product or …
vulnerabilities by tailoring different messages for the same thing, such as a product or …
A security analysis of the facebook ad library
Actors engaged in election disinformation are using online advertising platforms to spread
political messages. In response to this threat, online advertising networks have started …
political messages. In response to this threat, online advertising networks have started …
Platform ad archives: Promises and pitfalls
This paper discusses the new phenomenon of platform ad archives. Over the past year,
leading social media platforms have installed publicly accessible databases documenting …
leading social media platforms have installed publicly accessible databases documenting …
(Tar) getting you: The use of online political targeted messages on Facebook
This study examines how mainstream political actors and other organizations use political
targeted messages. For this purpose, a data set from ProPublica is used. The study …
targeted messages. For this purpose, a data set from ProPublica is used. The study …
How algorithms shape the distribution of political advertising: Case studies of Facebook, Google, and TikTok
O Papakyriakopoulos, C Tessono… - Proceedings of the …, 2022 - dl.acm.org
Online platforms play an increasingly important role in shaping democracy by influencing
the distribution of political information to the electorate. In recent years, political campaigns …
the distribution of political information to the electorate. In recent years, political campaigns …
Facebook as a political marketing tool in an illiberal context. Mapping political advertising activity on Facebook during the 2019 Hungarian European Parliament and …
M Bene, M Petrekanics, M Bene - Journal of Political Marketing, 2023 - Taylor & Francis
The research examines political advertising on Facebook during the 2019 European and
local election campaigns in Hungary. Previously, political advertising had been difficult to …
local election campaigns in Hungary. Previously, political advertising had been difficult to …
News from the ad archive: How journalists use the Facebook Ad Library to hold online advertising accountable
ABSTRACT The Facebook Ad Library promises to improve transparency and accountability
in online advertising by rendering personalised campaigns visible to the public. This article …
in online advertising by rendering personalised campaigns visible to the public. This article …