Contemporary lifestyles have witnessed significant shifts due to the rapid pace of societal
development. One notable change is the growing preference for instant noodles as a …

Purpose The purpose of this paper is to examine the factors that influence Saudi Arabian
users' intentions to continue using fintech payment applications and their satisfaction with …

Purpose This study aims to examine the moderating effect of sustainability marketing on
brand loyalty of brands that advertise their sustainable development agenda goals. The …

This study aims to analyze brand signature and brand logo affect brand reputation. This
research provides novelty because there has not been found before a correlation between …

Purpose This study aims to conceptualise a customer-centric model based on an online
customer experience (OCE) construct, mediated by e-loyalty (EL) and e-trust (ET), to …

In the era of global brand development, utilizing innovative technology tools has become
key to global brand marketing. Social media marketing (SMM) has become an essential …

The present study investigates the impact of Artificial Intelligence adoption on improving
customers' satisfaction in Jordan. The developed model in this research investigates how AI …

Shopee is a successful e-commerce platform in Southeast Asia today, becoming the leading
choice for customers who want to shop online and has built loyal relationships with …

This doctoral thesis investigates how companies legitimize new brands and products in
international markets. This chapter introduces the study's focus and relevance, details the …

This study aims to investigate the effects of corporate governance (CG) best practices on the
performance of the top 100 PLCs in Malaysia. The design of this study is quantitative and …