At each stage in customers' journeys, they encounter different types of numeric information
that they process using different judgment strategies. Relevant numbers might include …

In today's online world, the beliefs of people are shaped by aggregated opinions: the
elicited, quantified and summarized judgements of many strangers. Ratings guide …

Purpose Presently, loyalty programs often offer preferential treatment to the firm's best
customers, and recently, service firms started to incorporate corporate social responsibility …

Marketing communications often contain numerical information that can be expressed more
or less precisely. Earlier research has identified a number of ways in which consumers …

Consumers typically infer greater quantity from larger numbers. For instance, a 500 gram
box of chocolates appears heavier than a. 5 kilogram box. By expressing quantities in …

This study investigated the effect of numerical customer identification (ie, assigning numbers
to identify customers) in the service context on the numbered customers' reaction to service …

The effectiveness of sustainable disposable schemes remains an unsolved issue for policy-
makers. This paper investigates the factors that can enhance consumers' ability to dispose of …

The costs and benefits of various products, such as insurance and subscription services, are
recurring. Marketers can choose to frame these attributes either as a series of periodic …

The purpose of this investigation is to explain an empirical relationship between green
principles and the firm's competitive advantage. The study is intended towards establishing …

Although prior scholarship has demonstrated important effects of visual complexity on
product perceptions, the relationship between the visual complexity of a product's …