Field experimentation, although rare, is the sterling-gold standard of organizational research
methods. It yields the best internally valid and generalizable findings compared to more …

It is important to understand the drivers of green consumption, because of growing concern
for the health of the planet. In this paper, the assumption that a virtue-green product …

Self‐control is a prominent topic in consumer research, where it is often conceptualized as
the abstinence from hedonic consumption. We examine whether this conceptualization …

While prior research suggests a link between mindfulness and ethical decision-making,
most of the evidence for this link is correlational and refers to self-focused ethical behaviors …

Objectives Understanding the psychological mechanisms that moderate oral hygiene self‐
care behavior is anticipated to benefit efforts to change such behavior. Top‐down self …

No one likes feeling empty. When people feel empty they seek replenishment, which usually
takes the form of increased self-focused behaviors that provide value to the self and …

This research tests the idea that goal-pursuit that requires extended inhibition of desires,
such as weight loss and financial saving, can benefit from including planned hedonic …

With the continuous growth surrounding technology advancements, evaluating ways to
utilize this tool to its best abilities is important. This research focuses on using machine-like …

Self-efficacy constitutes a key factor that influences people's inclination to engage in effortful
tasks. In this study, we focus on an interesting interplay between two prominent factors …

Virtue products (such as sunscreen lotion and dental floss) promise future benefits and, at
the same time, carry immediate and ongoing usage costs. Although consumers …