The modern marketplace has made consumers' lives better in many ways, offering a
multitude of affordable conveniences and luxuries. Why, then, is the prevalence of physical …

Purpose Focusing on the corporate social responsibility (CSR) communication context, the
present research aims to understand when and why featuring pride versus empathy in a …

This paper presents a literature review of public service announcements (PSAs). Using the
SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in the domains of corporate social …

Manufacturers and retailers are introducing pro-environmental alternatives (such as
alternative meat products) to more conventional and less environmentally friendly products …

Powerlessness is a prevalent experience in everyday life. Although research has indicated
that consumption can restore a sense of power, it remains unclear how people cope with …

Effectiveness of positive and negative appeals in social advertising depends on the target
audience and the context in which the messages are applied. However, there is a dearth of …

Sugar, salt, and fat content in processed products are important concerns for consumers.
Hence, alternative “healthy” versions of conventional foods such as chocolate, potato chips …

Anthropomorphism refers to the assignment of human-like traits and characteristics to non-
human objects. In the tourism sector, destinations can be anthropomorphized. In this …

Going gluten‐free and dairy‐free has become increasingly popular in the past 10 years, yet
little research has examined the drivers of this dietary preference beyond medical reasons …

Busyness is prevalent for modern consumers, but there is limited understanding of how it
affects consumers' food-related responses. The current research addresses this knowledge …