The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

This bibliometric review explores the role of social media in small-and medium-sized
enterprises (SMEs) by examining the current literature and identifying research gaps. A …

Research summary Social media is a powerful medium for examining strategic leaders'
novel interactions and influence within and outside the firm. But, while studies on social …

This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as
determinants of behavioral intention to use the OVO application. This study's target …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Social media penetration is on the rise in developing countries and is an important channel
of growth for small and medium enterprises (SMEs). Many SMEs in developing countries …

ABSTRAK UMKM terus berupaya untuk beradaptasi di masa new normal salah satunya
dengan menggunakan platform digital untuk memasarkan dan menjual produknya. Media …

The purpose of this study is to examine the relationship between digital marketing (DM),
digital transformation, and brand position and brand promotion in companies of different …

This article explores how cause-related marketing influences consumer response in an
online environment, by analyzing the relationships between consumers' perceptions of …

Digitalization is very important for every company in today's fierce competition. The
development of Information Technologies has helped companies change means of reaching …