Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

Purpose Various consumer-facing artificial intelligence (AI) applications are used to interact
with consumers at all purchase stages, and related research has sharply increased. This …

Abstract Service robots are playing an increasing role in tourism and hospitality. However,
this advanced technology is not immune to mistakes. The current research focuses on …

Although service environments have become increasingly smart due to the infusion of
artificial intelligence (AI) technology, little research has examined AI environments and their …

This study aims to bridge a gap in the extant research by examining consumer behavior that
is unrelated to, but elicited by, service robots. The results of six studies showed that …

This paper explores which type of service robot (functional vs. social) is evaluated more
favorably depending on a firm's communal or exchange relationship orientation and the …

With increasing adoption of AI social chatbots, especially during the pandemic-related
lockdowns, when people lack social companionship, there emerges a need for in-depth …

Companies are increasingly relying on influencer marketing as a relevant pillar of their
marketing communication strategy. It is therefore of vital importance to practitioners to …

The pace of technological development is exceeding expectations and transforming the
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …

Though artificial intelligence (AI) recommendation is a hot topic in recent marketing
research, previous research has shown a convergent tendency for aversion to AI …