Proposing researcher brand equity index in hospitality and tourism
Purpose This study aims to propose a holistic model to rank and evaluate researchers'
performance. This holistic model is developed by focusing on brand equity, which includes …
performance. This holistic model is developed by focusing on brand equity, which includes …
A novel approach for finding research areas for new researchers
In academia, choosing a research area is always too important because it determines the
future of the researchers. However, in the current scenario, it is not possible for a new …
future of the researchers. However, in the current scenario, it is not possible for a new …