This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …

The service industry has become the driving force of economic development in recent years.
With the current fierce competitive situation, competing businesses have continually …

Generally speaking, customer loyalty means the intention of repurchasing products and
services, and this is the goal of industry or loyalty is a deeply held commitment to re-buy or …

The objective of this study is to investigate the relationships between brand image (BI),
brand personality (BP), and brand loyalty (BL) of local automobile brands in Malaysia and …

Purpose The study of the antecedents to loyalty is of great interest to both academics and
professionals in the context of fashion consumption. The purpose of this paper is to define a …

This study was conducted from the strategic marketing perspective to test the impact of
brand relationship types on brand loyalty. We also test three path effects of brand love and …

Brand prestige significantly influences trust, customer satisfaction, customer loyalty, and
perceived risk. Perceived risk has a negative impact on trust, customer satisfaction, and …

Word of Mouth (WOM) has been one of the most important channels of communication in
information exchange among consumers (Chan & Ngai, 2011; Chu & Kim, 2011; Kim et al …

Penelitian ini bertujuan untuk menjelaskan peran brand trust dalam memediasi hubungan
brand image dengan brand loyalty. Penelitian dilakukan di kota Denpasar dengan jumlah …

With the raise of internet retailing, service quality of e-retailers has been recognized as an
important factor in determining success levels of e-commerce ventures. New shopping …