Sustainability in the beer and pub industry during the COVID-19 period: an emerging new normal
The COVID-19 pandemic created significant challenges for the British pub industry, due to
the uncertain conditions caused by the virus, changes in consumption patterns and …
the uncertain conditions caused by the virus, changes in consumption patterns and …
[HTML][HTML] Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …
documented. However, little is known about how employees enact this value co-creation, or …
[图书][B] Internal marketing: Theories, perspectives, and stakeholders
DM Brown - 2020 - taylorfrancis.com
This book traces the development of internal marketing from initial conceptualisation through
to the current issues. It identifies both significant underlying tensions between major …
to the current issues. It identifies both significant underlying tensions between major …
[图书][B] Essentials of marketing: Theory and practice for a marketing career
D Brown, A Thompson - 2022 - taylorfrancis.com
This comprehensive textbook introduces students to all the core principles of marketing
practice using an employability-focused approach. Essentials of Marketing is underpinned …
practice using an employability-focused approach. Essentials of Marketing is underpinned …
[图书][B] Internal Demarketing amongst organisations emerging from financial crises
D Brown - 2020 - nrl.northumbria.ac.uk
This chapter uses fresh qualitative data to explore experiences of Internal Demarketing (ID)
within organisations which had suffered financial crises as a result of either …
within organisations which had suffered financial crises as a result of either …