Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions
AP Sharma, S Starčević, R Saha - Journal of Service Theory and …, 2024 - emerald.com
Purpose Advances in digital technologies and the growing number of touch points have had
a significant impact on the shopping behaviour of omnichannel customers. Several research …
a significant impact on the shopping behaviour of omnichannel customers. Several research …
Content provision strategy selection for a media platform in the presence of traffic revenue
L Jiang - Electronic Commerce Research, 2024 - Springer
Inspired by the diversity of content provision and the importance of traffic revenue in media
market, this paper investigates the pricing and advertising decisions for a media platform …
market, this paper investigates the pricing and advertising decisions for a media platform …
“Are You Spying on Me?” The Impact of Data Sharing Extent on Consumers' Perceived Surveillance and Responses Toward Online Behavioral Advertising
J Li - 2024 - search.proquest.com
Online behavioral advertising (OBA) refers to the advertising practices of using consumers'
online activity data, such as their search and web browsing histories, to deliver personalized …
online activity data, such as their search and web browsing histories, to deliver personalized …