This paper presents a detailed review of the applications of augmented reality (AR) in three
important fields where AR use is currently increasing. The objective of this study is to …

Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing
technologies used in both physical and online retailing to enhance the selling environment …

The textile and apparel industries have grown tremendously over the past few years.
Customers no longer have to visit many stores, stand in long queues, or try on garments in …

Purpose Online shopping has continued to grow in popularity, and the advance of internet
technology has enhanced customers' experiences. One technology online retailers have …

Purpose Drawing on virtual liminoid theory, the purpose of this paper is to examine factors
that induce a multisensory flow experience in an e-shopping context through the use of …

Purpose Augmented Reality (AR) integrates computer-generated images to a physical
environment in real-time. Online apparel shopping presents some product-related risks, as …

Augmented Reality (AR), adalah teknologi dengan konsep menggabungkan dimensi dunia
nyata dengan dimensi dunia maya yang di tampilkan secara realtime. Hal ini dilakukan …

Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better
service to customers by creating augmented customer service. However, not every AR app …

The extant literature on augmented-reality interactive technology (ARIT) has not addressed
the capability of this new technology on enhancing brand love, an important driver for …

This chapter is conceptual in nature and focuses on more recent technological innovations
that have been implemented within the fashion industry, namely Augmented Reality (AR) …