The aim of the research is to gain an understanding of consumer behavior in developing
countries in the electronic environment. For this purpose, the four constructs of the …

Higher education institutions (HEIs) have been facing a digital transformation in online
learning as a result of the restrictions generated by COVID-19. Therefore, identifying which …

A sustainable university must educate its academic collaborators and its interest groups,
focusing on the key dimensions, such as economic growth, respect for the environment and …

The COVID 19 pandemic brought significant changes in consumption habits, bringing about
an era of more sustainable and healthier consumption. The objective of the present study is …

The aim of the research is to examine the relationships between the following variables (a)
Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN) …

Since the emergence of COVID-19, the interruption of non-core activities negatively affected
the entire world economy so that companies in emerging countries had to adapt to the “new …

Hiking is a sports activity that takes place in the natural environment. From the point of view
of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases …

The new habits of tourist consumption favor the rise of cultural tourism, either as the primary
or complementary offer of a destination. Therefore, it is necessary to deepen the study of the …

The emerging market of over the top (OTT) streaming platform has evolved the movie
industry to a new challenge. Providing moviegoers with a good viewing experience is critical …

The large-scale preview screenings during the summer season of 2023 hit box office
records in the Chinese film industry. The rising box office earnings of widely distributed films …