Pengaruh social media marketing dan electronic word of mouth terhadap keputusan pembelian pada café kekinian di Bekasi
I Septyansyah, F Abadi - Jurnal …, 2022 - journal.universitaspahlawan.ac.id
Keputusan pembelian dapat dipengaruhi oleh beberapa faktor diantaranya harga, kualitas
produk, social media marketing, electronic word of mouth, brand image, brand awareness …
produk, social media marketing, electronic word of mouth, brand image, brand awareness …
Pengaruh Social Media Marketing Dan Electronic word of mouth Terhadap Purchase decision Melalui Brand Awareness Pada Produk Kopi Kenangan
CP Rahayu, B Witjaksono - Jurnal Bisnisman: Riset …, 2023 - bisnisman.nusaputra.ac.id
This research is a quantitative study with a causal relationship to determine the direct effect
of Social Media Marketing, Electronic word of mouth on Brand Awareness, and Purchase …
of Social Media Marketing, Electronic word of mouth on Brand Awareness, and Purchase …
[PDF][PDF] The Role of Brand Awareness in the Influence of Instagram Advertising and Viral Marketing on Culinary Purchase Decisions
NAS Nugraha, IBU Putra, IMS Amerta - Int. J. Soc. Sci. Educ. Res. Stud, 2023 - ijssers.org
Consumer behavior is an important thing that is considered by marketers. With changes in
consumer behavior, this study aims to analyze the effect of Instagram advertising and viral …
consumer behavior, this study aims to analyze the effect of Instagram advertising and viral …
Investigation of the role of internet marketing, word of mouth communication and brand awareness on purchasing decisions: An empirical study in online stores
T Hariyanti, M Mulyono, E Setiawati… - … Journal of Data and …, 2024 - growingscience.com
This research aims to investigate the role of internet marketing, word-of-mouth and brand
awareness on purchasing decisions in online stores. The respondent sampling technique …
awareness on purchasing decisions in online stores. The respondent sampling technique …
The Impact of Security and E-WoM to Purchase Decision with Trust as Mediator in Online Shopping Through the Shopee Application
The number of e-commerce popping up in Indonesia, shifting Indonesian buying behavior
from offline to online. The largest e-commerce company in Indonesia now is Shopee …
from offline to online. The largest e-commerce company in Indonesia now is Shopee …
Pengaruh E-Wom dan persepsi nilai terhadap keputusan konsumen untuk berbelanja produk fashion secara online di Shopee (Studi pada mahasiswa Fakultas …
A Efendi, Y Chrismardani - Jurnal Kajian Ilmu Manajemen …, 2021 - journal.trunojoyo.ac.id
This study aims to determine the effect of e-wom and perceived value on consumer
decisions to shop online at Shopee on fashion products for students of the Faculty of …
decisions to shop online at Shopee on fashion products for students of the Faculty of …
[HTML][HTML] THE The Influence Of Electronic Word Of Mouth (E-Wom) And Brand Trust On Brand Image And Shopee Consumers Buying Interest
PW Jatmiko, R Widowati, N Nuryakin - Jurnal Manajerial, 2023 - journal.umg.ac.id
Background-The increase in sales on online platforms has increased since the Covid-19
pandemic began, during which period the government began implementing Large-Scale …
pandemic began, during which period the government began implementing Large-Scale …
Pengaruh E-WOM, Kualitas Konten terhadap Subscription Decision melalui Brand Image sebagai Variabel Intervening (Studi Layanan Streaming Genflix pada …
AS Arwani, M Mahfudz - Diponegoro Journal of Management, 2022 - ejournal3.undip.ac.id
PENGARUH E-WOM, KUALITAS KONTEN TERHADAP SUBSCRIPTION DECISION MELALUI
BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Layanan Page 1 DIPONEGORO …
BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Layanan Page 1 DIPONEGORO …
Antecedents Word of Mouth Intention in the Restaurant Industry
J Juliana, A Pramezwary… - Jurnal Ilmiah …, 2024 - ejournal.nusantaraglobal.ac.id
A restaurant is a place that provides good service to all its customers, both in the form of food
and drinks. This research aims to investigate the antecedents word of mouth intention This …
and drinks. This research aims to investigate the antecedents word of mouth intention This …
[PDF][PDF] the Influence of Innovation, Advertising, Quality and Brand Trust on the Purchase Decisions of Oppo Smartphones By Students
PH Santoso, T Triyonowati - International Conference of …, 2023 - ojsicobuss.stiesia.ac.id
This study aims to analyze the effect of product innovation, advertising, product quality and
brand trust on purchasing decisions for Oppo smartphones. This research was conducted on …
brand trust on purchasing decisions for Oppo smartphones. This research was conducted on …