Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …

This study focuses on the previsit stage of tourists by modeling the behavioral process
incorporating expectation, motivation, and attitude in the context of Chinese outbound …

The purpose of this study is to examine the multi-dimensional structure of the hotel
servicescape to understand its impact on customer's behavioral intentions through multi …

In recent years, rural tourism has experienced a major boom; it was once a secondary type
of tourism but has now become a significant alternative option within the Spanish economy …

Virtual reality devices create a high integration of technologies with human senses.
However, few studies analyze how embodied technologies affect customer pre-experiences …

This study developed and tested a structural model in examining the effects of mainland
Chinese visitors' travel motivation, past experience, perceived constraint, and attitude on …

Client knowledge remains a key strategic point in hospitality management. However, the
role that can be played by large amounts of available information in the Customer …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Purpose–This paper aims to explore the concept of push and pull satisfaction and relates it
with a uni-dimensional measure of satisfaction. Design/methodology/approach–A factor …

This study examines the causal relationship between tourist expectations, tourist
motivations, tour quality, tourist satisfaction, tourist complaints and tourist loyalty of Chinese …