Watching live streams as part of the online shopping experience is a relatively new
phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a …

Live‐stream selling is becoming increasingly popular in e‐commerce platforms, where
streamers sell products through real‐time interactions, while consumers make purchases …

Live-streaming commerce is emerging as a novel and interactive form of media commerce,
allowing consumers to partake in live shows, purchase products, and engage with hosts in …

Purpose This study examines consumer online purchase behaviour in the Nigerian fashion
industry. Design/methodology/approach A cross-sectional study was conducted with a total …

This article examines the relationship between online hedonic shopping motivations and
obsessive–compulsive buying of online buyers. The useable data of 503 respondents are …

In the current severe aging of the population, the problem of" digital divide" of the elderly has
become increasingly prominent, and the elderly market represents a vast demographic that …

Purpose The purpose of this study was to investigate whether consumers differ in their
online or offline purchase intention, depending on which channel with price promotion …

Online shopping is one of the most growing means of purchasing daily needs. The purpose
of this research is to find the main factors affecting young girls in Sulaymaniyah city in Iraq to …

Live-streaming shopping is increasing in both popularity and profitability throughout the
world. However, there are limited studies that have focused on the psychological motivation …

Online shopping is becoming a trend in Indonesia. Seeing the trend m any new e-commerce
began to emerge. And the consumer will try to find out which marketplace can meet their …