This paper builds on institutional theory to understand the role that the institutional
environment plays in emerging economies which encourage citizens to create Internet of …

This present study examines the relationships between hedonic value, customer-to-
customer interaction, customer demandingness, customization and customer love on …

In a gradually more hypercompetitive global tourism arena, destination marketers are
increasingly seeking effective ways to promote places through appealing place brand …

Business success is closely related to the marketing process. A good defined marketing
strategy conducted to increase a sales business and marketing. The elements that must be …

As an outcome of the phenomenal development of place branding in the travel industry,
scrutinizing its potential influences on tourism and travelers' destinations is of supreme …

The role of emotional connections to places has largely been studied with a focus on place
visitors. However, while residents are considered integral to the place brand, their …

Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Due to the scarcity of literature on developing countries of Africa, there is a need for a
conceptual paper on the market dynamics perspective of the Nigerian public and private …

Previous literature has focused on the antecedents of place attachment and the effects on
place satisfaction and place loyalty. However, little is known about the relationship between …

In an era of rapid globalization, cities have become fierce competitors for vital resources
such as investment, talent, and tourism. City branding has emerged as a crucial asset in this …