Hey brand, let me take a selfie to get you out of the crisis
Purpose This study investigates the brand selfies that have the capability to help brands
thrive through crises. The brand selfies spark a self-inferential process that makes customers …
thrive through crises. The brand selfies spark a self-inferential process that makes customers …
Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession
A fear of a richcession is on the horizon. The luxury industry must rekindle customer desires
and promote brand selfies in order to survive. The narcissist and materialist affluent people …
and promote brand selfies in order to survive. The narcissist and materialist affluent people …
Seeking variety on the move: The effect of residential mobility on variety seeking
J Cheng, Y Chi, Y Bao - Psychology & Marketing, 2024 - Wiley Online Library
Given the widespread occurrence of residential mobility, it is interesting that people are
seeking stability. However, the current research finds otherwise and sheds light on how …
seeking stability. However, the current research finds otherwise and sheds light on how …
The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification
TM Bui, M Kim, Q Jiang, KH Kim - Journal of Global Scholars of …, 2024 - Taylor & Francis
This study examines the relationship between public self-consciousness and purchase
intention and the role of self-disclosure and avatar identification in the metaverse. We …
intention and the role of self-disclosure and avatar identification in the metaverse. We …