Abstract In introducing the 2020 Emerging Discourse Incubator, Flynn et al.(2020, https://doi.
org/10.1111/jscm. 12227) urged supply chain scholars to leverage fresh approaches in …

The present study examines the impact of anthropomorphism and augmented reality (AR)
on consumers' attitudes and intention to adopt m-commerce. A questionnaire-based survey …

Purpose Understanding the factors that advance green innovation is crucial for firms to deal
with the complexity of green innovation. In light of this, this study aims to explore the …

Purpose The growing relevance of environmental sustainability calls for identification of
factors that contribute to green innovation and build green corporate reputation. Drawing on …

Bottom-of-the-pyramid (BOP) markets include an estimated 689 million people living in
extreme poverty and, with some controversy, are frequently lauded as the “next frontier” for …

We all know of the famous Adam Smith concept of absolute advantage to explain the
benefits of global trade. It is one of the earliest globalization ideas. It describes how trade …

Purpose Endeavoring to expand their global market presence, firms often launch products
into emerging markets where managers face the daunting task of deploying products by …

Purpose In this study, we examine the implementation of purchase order finance (POF)
which is an innovative supply chain finance (SCF) solution by an innovative SCF lender (ie …

Counterfeiting in m-commerce is rife in emerging markets. Our research intent is to
understand how branded app quality counters perceived counterfeit deception (PCD) and …

Export marketing strategy requires firms to decide whether to launch a new product
sequentially or simultaneously across targeted foreign markets. While a handful of papers …