Menstruation has been historically known as a function of the female body that affects
women. Trans and non‐binary people face this biological function as a potential social …

Menstruation is a salient, and sometimes scary, communication topic for young women. The
present study reports on the early communication experiences about menstruation from 165 …

What does entrepreneurship have to do with the menstruation taboo? What is the
connection between innovation in menstrual products and advancement in gender equality …

In this commentary, I introduce the concept of patriarchal marketing in examining the
persistence of gender inequality in marketing and consumer culture. I define patriarchal …

For decades, advertisements for mainstream menstrual products have been criticised for
upholding harmful menstrual taboos. Meanwhile, the range of alternative products has …

This research investigates social representations of menstruation. It analyses firstly how
young Spanish people understand menstruation in their everyday lives. And secondly, it …

In 2007, Mother Nature saved Tampax. An advertising campaign, featuring nature
personified as a middle-aged woman, played a decisive role in helping the tampon brand …

The menstrual product brand 'Always' and its# LikeAGirl campaign has made headlines for
being at the forefront of a menstrual liberation, championing female empowerment and …

Mass-produced consumer packages are everyday objects that almost go unnoticed.
However, by claiming things such as the essence of femininity or masculinity, they affect us …

Past research shows that successful consumer learning takes place in environments that
support cooperative communities of practice, that enable access to refined didactic …