Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)
MA Camilleri, L Falzon - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …
distancing measures have led to a dramatic increase in subscriptions to paid streaming …
Social media engagement behavior: A framework for engaging customers through social media content
Purpose Organizations are investing heavily in social media yet have little understanding of
the effects of social media content on user engagement. This study aims to determine the …
the effects of social media content on user engagement. This study aims to determine the …
Chatbots in retailers' customer communication: How to measure their acceptance?
Currently, online retailers evaluate whether chatbots—software programs that interact with
users using natural languages—could improve their customers' satisfaction. In a retail …
users using natural languages—could improve their customers' satisfaction. In a retail …
Social media engagement behaviour: a uses and gratifications perspective
The proliferation of social media platforms and corresponding consumer adoption in recent
years has precipitated a paradigm shift, significantly altering the ways customers engage …
years has precipitated a paradigm shift, significantly altering the ways customers engage …
Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications
Prior studies have shown that gratifications exert significant effects on the sustained use of
an information system by individuals. However, the roles of different gratifications vary in …
an information system by individuals. However, the roles of different gratifications vary in …
The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances
J Fox, JJ Moreland - Computers in human behavior, 2015 - Elsevier
Research on social media typically focuses on its benefits; considerably less is known about
the dark side of social networking sites. Focus groups of adult Facebook users (N= 44) …
the dark side of social networking sites. Focus groups of adult Facebook users (N= 44) …
Is boredom proneness related to social media overload and fatigue? A stress–strain–outcome approach
Purpose Social media overload and fatigue have become common phenomena that are
negatively affecting people's well-being and productivity. It is, therefore, important to …
negatively affecting people's well-being and productivity. It is, therefore, important to …
An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers
The tourism and hospitality industry is largely influenced by the use of social media.
However, there is still a need for more empirical research about the factors social media …
However, there is still a need for more empirical research about the factors social media …
A hybrid SEM-neural network analysis of social media addiction
Social media has been a phenomenon but it is a double-edge sword that can bring about
negative effects such as social media addiction. Nevertheless, very less attention has been …
negative effects such as social media addiction. Nevertheless, very less attention has been …
Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the …
P Ifinedo - International Journal of Information Management, 2016 - Elsevier
This study provides nascent information on university students' needs to adopt social
networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory …
networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory …