Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Cause-related marketing (CM), which links corporate donations to consumer purchases, has
ongoing momentum in marketing. As the magnitude and direction of consumers' response to …

For many consumer goods, the visual appearance is a vital determinant of market success.
Although there is an emerging literature on how objective design characteristics drive …

Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In
10 studies (total N= 608) we explored username complexity and trustworthiness of eBay …

Previous research showed that words for which the consonant articulation spots wander
from the front of the mouth to the back (eg, EPOK; inward) are preferred over words with the …

Charities are constantly looking for new and more effective ways to engage potential donors
in order to secure the resources needed to deliver services. The current work demonstrates …

Slow motion is a popular video editing tool used to enhance short-form videos (eg, reels,
stories, GIFs), which are commonly found in media entertainment and marketing …

Recent research finds that whether or not ventures publish video pitches during
crowdfunding campaigns affects their funding success. Little is known, however, about how …

In this essay, I introduce a personal perspective on how the JLSP emerged and developed
with respect to some of its key moments. In addition, I provide suggestions about how future …

This paper examines when and why consumers are likely to support low‐fit cause‐related
marketing (CM) initiatives. Through six studies, we demonstrate that when consumers think …