Video game training can effectively improve the cognition of older adults. However, whether
video game types and game devices influence the training effects of video games remains …

Our study generates a review of serious games in the container terminal logistics field.
Serious games deliver certain knowledge to the user and improve the user's understanding …

While a plethora of studies on gamification of advertising exists, little is known about how
consumers process different types of brand elements (logos and names) placed in computer …

Purpose Interactive marketing (IM) has influenced commercial communication, including
product placement (PP), which has become an essential form of integrating brands within …

Several studies on in-game advertising have shown that, in line with flow theory, enjoyment
increases brand recall. Others, in line with Lang's limited capacity model of motivated …

Purpose This study aims to examine the effects of in-game advertisement congruity,
interactivity and intrusiveness on gamers' attitude towards advertising and purchase …

Sensing and remembering features in visual scenes are conditioned by visual attention and
methods to guide it. This should be relevant in terms of product placement, which has …

Advertising has become one of the major sources of game apps revenues and interstitial
ads, in particular, are the most used monetization method among the types of in‐game …

Purpose The purpose of this study is to investigate the effect of game-product fit on brand
advocacy and mediating role of thought favorability in fit and brand advocacy relationship in …

While eSports broadcasts and advertisers try to target viewers using static virtual in-match
advertising, nearly no research regarding the subject exists. This brief communication …