Meta-analysis of the effects of game types and devices on older adults-video game interaction: Implications for video game training on cognition
Video game training can effectively improve the cognition of older adults. However, whether
video game types and game devices influence the training effects of video games remains …
video game types and game devices influence the training effects of video games remains …
Classifying games in container terminal logistics field: A systematic review
NKG Nasution, X Jin, IK Singgih - Entertainment Computing, 2022 - Elsevier
Our study generates a review of serious games in the container terminal logistics field.
Serious games deliver certain knowledge to the user and improve the user's understanding …
Serious games deliver certain knowledge to the user and improve the user's understanding …
[HTML][HTML] Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games
While a plethora of studies on gamification of advertising exists, little is known about how
consumers process different types of brand elements (logos and names) placed in computer …
consumers process different types of brand elements (logos and names) placed in computer …
The impact of emerging technology influences product placement effectiveness: A scoping study from interactive marketing perspective
Purpose Interactive marketing (IM) has influenced commercial communication, including
product placement (PP), which has become an essential form of integrating brands within …
product placement (PP), which has become an essential form of integrating brands within …
Loaded with fun? The impact of enjoyment and cognitive load on brand retention in digital games
T Vyvey, EN Castellar, J Van Looy - Journal of Interactive …, 2018 - Taylor & Francis
Several studies on in-game advertising have shown that, in line with flow theory, enjoyment
increases brand recall. Others, in line with Lang's limited capacity model of motivated …
increases brand recall. Others, in line with Lang's limited capacity model of motivated …
In-game advertising and brand purchase intentions: an SOR perspective
A Jain - Global knowledge, memory and communication, 2024 - emerald.com
Purpose This study aims to examine the effects of in-game advertisement congruity,
interactivity and intrusiveness on gamers' attitude towards advertising and purchase …
interactivity and intrusiveness on gamers' attitude towards advertising and purchase …
[HTML][HTML] The (in) effectiveness of attention guidance methods for enhancing brand memory in 360 video
Sensing and remembering features in visual scenes are conditioned by visual attention and
methods to guide it. This should be relevant in terms of product placement, which has …
methods to guide it. This should be relevant in terms of product placement, which has …
Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors
SS Wang, HY Chou - Psychology & Marketing, 2019 - Wiley Online Library
Advertising has become one of the major sources of game apps revenues and interstitial
ads, in particular, are the most used monetization method among the types of in‐game …
ads, in particular, are the most used monetization method among the types of in‐game …
Thought favorability: mediating role in fit and brand advocacy
D Vashisht, HFOS Mohan, A Chauhan… - Arts and the Market, 2021 - emerald.com
Purpose The purpose of this study is to investigate the effect of game-product fit on brand
advocacy and mediating role of thought favorability in fit and brand advocacy relationship in …
advocacy and mediating role of thought favorability in fit and brand advocacy relationship in …
Position and location as influencing factors for the brand awareness of eSports viewers
M De Zoeten, T Könecke - German Journal of Exercise and Sport …, 2023 - Springer
While eSports broadcasts and advertisers try to target viewers using static virtual in-match
advertising, nearly no research regarding the subject exists. This brief communication …
advertising, nearly no research regarding the subject exists. This brief communication …