This article discusses the impact of Japanese animated cartoons (or 'anime') in two
European key markets, Italy and France. It first provides a theoretical perspective on anime's …

Gatherings organized by Japanese popular culture fans have been held since the early
2000s in Malaysia. Fan activities such as costume play (cosplay) of characters in popular …

Animation is a reflection of folks' lifestyle via a set of signs and symbols in the cultural
industry which can be a potential platform to contribute to the establishments of national …

Japanese animation or anime started to gain interest among teenagers and adults since
1990s. Now the popularity increases parallel with the new technologies. This paper looks …

The purpose of this study was to understand the experiences of media consumption of
Japanese popular culture among Malaysian young adults. Such a study is important in order …

This paper examines the production of cultural commodities created in the era of
transnationalisation. It focuses on discussing the aspects of manga (Japanese comics) …

This study has aimed to determine the factors that influence the ethnic bleaching behaviours
towards the student's creation of animation character designs in Malaysia. Qualitative and …

Since the phenomenon of Hallyu 1.0, Korean transnational popular culture has caught the
attention of scholars worldwide, sparking discussions about soft power, gender, media …

This thesis proposes a new perspective on Malaysian Chinese studies by exploring issues
of identity formation refracted through the lens of contestations of war memory, communal …

According to British Council (2012), creative economy is the interface between creativity,
culture, economics and technology as expressed in the ability to create and circulate …