User behaviour in QR mobile payment system: the QR Payment Acceptance Model
F Liébana-Cabanillas, I Ramos de Luna… - … Analysis & Strategic …, 2015 - Taylor & Francis
The main goal of our research is to analyse users' acceptance of Quick response (QR) code
mobile payment systems, considering the population's widespread use of mobile devices. A …
mobile payment systems, considering the population's widespread use of mobile devices. A …
Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
The aim of this exploratory paper is to fill an important gap in the international marketing
literature by examining the influence of firm behavior in foreign markets (export commitment …
literature by examining the influence of firm behavior in foreign markets (export commitment …
[HTML][HTML] Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
E Higueras-Castillo, FJ Liébana-Cabanillas… - Journal of Business …, 2023 - Elsevier
The increase in the widespread use of e-commerce reveals a greater tendency towards
online shopping. The objective of this research is to analyze the drivers and barriers of …
online shopping. The objective of this research is to analyze the drivers and barriers of …
[PDF][PDF] Marketing en tiempos de crisis generado por la COVID-19
J Suárez, HE Labrador, AS Suarez - Revista espacios, 2020 - academia.edu
La pandemia COVID-19 ha tenido un impacto sin precedentes a nivel mundial, afectando a
todos los sectores. El comportamiento de los consumidores ha sufrido un cambio …
todos los sectores. El comportamiento de los consumidores ha sufrido un cambio …
[图书][B] Investigación cualitativa
J Báez, P De Tudela - 2006 - books.google.com
El oficio de investigador/consultor lo compagina con el de profesor de Investigación
Comercial en la Facultad de Ciencias Económicas y Empresariales de la UCM; en la …
Comercial en la Facultad de Ciencias Económicas y Empresariales de la UCM; en la …
The impact of desirability and feasibility on entrepreneurial intentions: A structural equation model
There is general agreement that attitudes towards entrepreneurship are determinant factors
to decide to be an entrepreneur. In this context, this research is focused on analyzing the …
to decide to be an entrepreneur. In this context, this research is focused on analyzing the …
Aplicación del análisis factorial a la investigación de mercados. Caso de estudio
OM Suárez - Scientia et technica, 2007 - moodle2.utp.edu.co
Este trabajo muestra los resultados de la técnica factorial aplicada a un estudio de mercado
que busca identificar la percepción que tienen los consumidores acerca de las distintas …
que busca identificar la percepción que tienen los consumidores acerca de las distintas …
[图书][B] Investigación de mercados: manual universitario
M Alonso Dos Santos - 2018 - books.google.com
Esta obra pretende ayudar al estudiante universitario en su tarea de estudio de la
investigación de mercados proporcionando un texto amigable y práctico. Cuando ha sido …
investigación de mercados proporcionando un texto amigable y práctico. Cuando ha sido …
Why don't we use the same export barrier measurement scale? An empirical analysis in small and medium‐sized enterprises
J Arteaga‐Ortiz… - Journal of Small Business …, 2010 - Wiley Online Library
One of the most important issues addressed in research on international business,
especially on SMEs, is why certain companies export more than others. A frequent …
especially on SMEs, is why certain companies export more than others. A frequent …
An integral model of e-loyalty from the consumer's perspective
MJ López-Miguens, EG Vázquez - Computers in Human Behavior, 2017 - Elsevier
The purpose of this study is to develop a model which explains how the loyalty of individual
users of online banking is formed. In order to do this, first, the variables that contribute to the …
users of online banking is formed. In order to do this, first, the variables that contribute to the …